16+ Color Harmony Logos (+ CD-ROM)

Код: 46527

Краткое описание

Вес: 474 г

Издательство: РИП-Холдинг.
Автор: Christopher Simmons
Страниц: 160
Формат: 235x178x15 мм
Переплет: Инт
Год издания: 2006
Язык: Английский
Вес: 474 г
ISBN: 1-59253-244-6

1 235 руб.
Нет в наличии
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Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice. Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H R Block, Kodak, and Coca-Cola. Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used. In all, the book is a powerful demonstration of the power of color and its...

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