Key Concepts in International Business

Код: 326581

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Издательство: Palgrave Macmillan
Автор: Jonathan Sutherland and Diane
Серия: Palgrave Key Concepts
Страниц: 296
Переплет: 140x215
Язык: Английский
ISBN: 1-4039-1534-2, 978-1-4039-1534-4

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Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about.

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