Advertising Outdoors: Watch This Space!
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This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century. The author examines the rise of `commercial art', the development of advertising as a discipline and an industry and the role it plays in modern life, also making direct reference to examples of successful advertising campaigns. Specific chapters feature such diverse subjects as: the `rules' of the poster and the demands of outdoors the development of a brand identity the relationship of text and image the case for wit and humour and the future of the poster in multimedia campaigns.