Professional English in Use Marketing

Код: 324436

Краткое описание

Категория: 
Вес: 364 г
ISBN: 
9780521702690

Издательство: Cambridge University Press
Автор: Cate Farrall, Marianne Lindsle
Страниц: 144
Переплет: Мягкая обложка
Год издания: 2009
Язык: Английский
Вес: 364
ISBN: 978-0-521-70269-0

1 836 руб.
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Professional English in Use Marketing contains 50 units covering a wide variety of marketing vocabulary. Topics include marketing basics, the full 'marketing mix', research, PR, and marketing communications. Primarily designed as a self-study reference and practice book, it can also be used for classroom work and one-to-one lessons, and is suitable for intermediate and upper intermediate students. Professional English in Use Marketing draws on authentic texts and real companies to present the most up-to-date and comprehensive language and terminology. It is a must for students of marketing or business, and for marketing professionals who need to use English at work. Presents and explains vocabulary items in context on the left-hand pages with a range of practice activities on the right-hand pages. Features 'Over to you' activities which enable learners to apply the language they have learnt to their own studies and working lives. Includes a...

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