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Diesel is a brand known worldwide for its creative, groundbreaking fashion and marketing. To celebrate the 50th birthday of its president founder Renzo Rosso, we are proud to present Fifty - a book that sums up and displays the unique Diesel attitude and lifestyle reflected in its collections, its business approach and its creativity applied to virtually anything, from communication to interior design. For the first time, the story of a company whose success has been built and thrives on creativity is offered in one publication. Fifty is made up of five chapters that convey the Diesel lifestyle and philosophy in an unconventional way. The book's first chapter features an insightful portrait of company visionary Renzo Rosso, followed by a second dedicated to the key moments in Diesel's history, from its jeans workwear beginnings to its current premium positioning. The third chapter presents the brand's innovative communication and retail approach while the fourth focuses on...