International Business: A Global Perspective

Код: 333412

Краткое описание

ISBN: 
9780750679831

Издательство: Elsevier
Автор: Marios I. Katsioloudes, Spyros
Страниц: 728
Переплет: Мягкая обложка
Год издания: 2007
Язык: Английский
ISBN: 978-0-7506-7983-1, 0-7506-7983-2

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Подробная информация 

Traditionally, international business (IB) texts survey the field from a U.S. perspective, going on to compare the U.S. to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the U.S. angle, going on to address IB issues from other countries' perspectives, what we call the Reverse Perspective. In accomplishing the U.S. and the Reverse Perspective approaches, the authors interview business executives and politicians from a number of countries, i.e. the U.S., Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, Russia, etc. The interviews are incorporated at appropriate points in the text as first-hand information providing a multinational flavor to IB from each country's representatives. Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton Dunstable Hospital, Harley Davidson,...

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